Spíra Benefits aids in retirement planning, administration and consulting services of small to midsize employers in Ohio and the surrounding region. A new symbol with a capital letter “S” was created to symbolize the idea of growth using green gradients and upward motion. Whitney Book and SemiBold fonts were chosen for an energetic and confident appearance, and modified to relate to the symbol counterpart. The new identity was applied to business cards, letterheads, and envelopes.
Client Spíra Benefits
Design Ernest Fesco
Printing Colonial Press