“Arms + Armor,” Cleveland Museum of Art’s exhibition of Renaissance armor and weapons, intrigued audiences with a direct mail promotion consisting of a trifold landscape brochure, invitational letter, registration insert and envelope. A spot varnish was placed on selected areas for a more dramatic representation of the photography.
Firm Nesnadny + Schwartz
Client The Cleveland Museum of Art
Design Ernest Fesco
Photography The Cleveland Museum of Art
Writing The Cleveland Museum of Art
Printing Fortran Graphics